I shape thoughtful digital products for teams that care about craft and clarity.
I’m Lena Vale, a product designer partnering with health, culture, and commerce teams to turn complex services into calm, useful experiences.
9+
Years
34
Launches
12
Awards
About
Design leadership with a maker’s pace.
I move between research, interface design, and brand expression, helping teams launch work that feels grounded from the first interaction to the final handoff.
Find the sharp question
I begin by framing the decision the product needs to make easier for real people.
Build systems, not screens
Interfaces become more durable when patterns, language, and behavior share one point of view.
Make critique generous
The best work comes from clear rationale, open rooms, and prototypes teams can react to quickly.
Selected work
Projects with a visible before and after.
A focused gallery of product strategy, identity systems, and interface work. Demo data is shown for this public portfolio template.
Contact
Have a product knot worth untangling?
Tell me what you’re building, what feels stuck, and what a useful outcome would look like. I usually respond within two business days.
Available for select projects
Strategy sprints, redesigns, and design-system foundations.